Sera is a platform that connects Gen-Zers who are willing to volunteer their time to help women in need of loans. This is achieved by leveraging the current behavior of watching video content and the power of sharing on social media. The Sera app allows users to choose women to support while watching videos, generating ad revenue that Sera then loans to women.
Lead Designer
Strategy
Branding
Graphic Design
UX & UI
Professional
My goal was to develop a sophisticated brand that inspires confidence while maintaining humility. Additional accent colors are used to add a spark to marketing elements and capture the user's attention.
After discussions with the developer, I built responsive UI components and delivered redlined designs to accommodate our React framework, thereby improving workflow and communication.
The challenge was to provide full transparency to consumer users and content creators about the capabilities of our app while also driving users to sign up for the Beta App.
